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Copywriter - Freelance, Remote

Magic
2 days ago
Full-time
Remote
Philippines
Copywriter
About the Client
Our client is a physician-founded, science-backed wellness brand in the health and nutrition space, known for a premium, clinically-informed product line and a highly engaged, loyal customer base with tens of thousands of five-star reviews. They operate as a fast-moving, high-growth DTC company where product launches, promotions, and customer touchpoints move quickly and content needs to keep pace. Trust, credibility, and precision matter deeply to their brand — every word customers read reflects the same rigor they apply to their product.
Why does this role exist?
As the brand scales, support and self-service content can't be an afterthought — it has to be as sharp, current, and on-brand as the marketing customers see before they buy. This role exists because someone needs to own that consistency: catching outdated templates, contradictory FAQs, or missing coverage before they become escalations, and building the systems (templates, style guides, AI-assisted workflows) that let the support and content functions scale without sacrificing voice or accuracy. This is a builder's role, not a maintenance role — the person who takes it will be expected to grow the scope of what "copy infrastructure" means for this team over time.

The Impact you’ll make


Support Copy & Template Library
  • Write, edit, and maintain the library of standardized responses across email, live chat, and social channels.
  • Audit the library on a recurring cadence to retire duplicates, fix contradictions, and update details tied to changed policies, pricing, or products.
  • Draft new response templates for product launches, promotions, expansions, and recurring customer inquiry themes.
  • Version and organize content so support agents can locate the correct response efficiently.

Help Center & Self-Service Content
  • Write and update help-center and FAQ articles, including coverage for new products and channels.
  • Identify content gaps where repeat inquiry volume signals a missing or unclear article.
  • Maintain consistent formatting, structure, and internal linking across the knowledge base.

Lifecycle & Transactional Copy
  • Draft and revise transactional and service email copy, including order updates, account changes, delays, and resolutions.
  • Partner with marketing teams on tone alignment across shared customer touchpoints.

Brand Voice & Quality
  • Serve as the day-to-day guardian of brand tone and voice — warm, credible, plain-spoken, and clear.
  • Review agent-drafted responses for voice, clarity, and accuracy, providing specific, constructive feedback.
  • Maintain the content style guide and usage guidelines.

Innovative Builder
  • Develop and test generative AI prompts to scale content production without sacrificing brand voice.
  • Design standardized copy templates, messaging frameworks, and style guides to streamline team workflows.
  • Create dynamic content experiments and multivariate copy testing frameworks to optimize conversion rates.
  • Build centralized campaign messaging repositories and asset libraries to improve cross-functional collaboration.

Enablement Support
  • Translate approved policy and process changes into clear internal reference docs and summary guides.
  • Support content rollouts by drafting announcement materials and quick-reference guides.
  • Coordinate with graphic design teams when written material requires visual support.

Skills, Knowledge and Expertise


Required:
  • 2+ years of experience writing customer-facing copy in a content, support, or messaging role (DTC or e-commerce strongly preferred)
  • Demonstrated ability to write independently and originally — not solely under the direct guidance/editing of another writer or manager
  • A portfolio or work samples that can be reviewed and discussed in detail
  • Strong written English capabilities with the ability to write consistently in a defined brand voice across hundreds of pieces
    Comfort working in a fast-moving remote environment with asynchronous review cycles and shifting schedules
Your superpowers are...
  • Technical:
    • Hands-on experience with help desk or knowledge-base platforms (Zendesk, Gorgias, Intercom, Help Scout — nice to have)
    • Familiarity with AI writing tools as a drafting accelerant, paired with strong independent editing judgment
    • High attention to detail regarding formatting, links, dates, and product nomenclature
    • Experience with remote collaboration tools (Slack, Notion, Google Workspace)
  • Soft Skills:
    • Strong self-direction — able to manage an ongoing content backlog independently, without heavy oversight
    • A builder's mindset: proactively spots gaps and creates systems, rather than waiting to be told what to fix
    • Flexible and fast-moving, comfortable with shifting schedules and priorities
    • Clear, plain-spoken communicator who can translate policy/process changes into simple guidance for others
WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home
You should apply if...
  • You take pride in owning your work end-to-end — you don't just write copy, you notice when something's outdated or inconsistent and fix it before anyone has to ask.
  • You think like a builder: given a messy or nonexistent system, your instinct is to create the framework, not just patch the immediate problem.
  • You're comfortable being early in a role that will grow and change shape as you prove yourself, and you move quickly without needing every detail handed to you.
  • Precision matters to you — you'd rather double-check a date or product name than let something slip through.
What to expect...

Work Setup:
  • Remote position
  • Must have a reliable internet connection and a quiet workspace
  • Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
  • 40 hours per week
  • Monday–Friday, 9am–5pm EST (note: this schedule is expected to change as the role evolves — flexibility required)
Compensation:
  • $8 per hour
  • No benefits package included

Benefits