Email Marketing Strategist & Copywriter
LearntasticJob Title
Email Marketing Strategist & Copywriter
Role Overview
We’re looking for a strategic Email Writer with deep US SaaS experience who can own email campaigns end-to-end — from strategy and segmentation to copy and optimization.
This is not a “write 5 emails and move on” role. We want someone who understands why an email is being sent, who it’s for, and what action it should drive.
Key Responsibilities
Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)
Write high-converting emails for:
Lead nurturing & onboarding
Product updates & feature launches
Re-engagement & churn reduction
Sales enablement & lifecycle campaigns
Collaborate on audience segmentation, positioning, and messaging
Create email sequences, not just one-off emails
Optimize subject lines, CTAs, and structure based on performance data
Ensure tone, clarity, and compliance for the US market
Work with marketing/sales teams to align email with funnel stages
Required Experience & Skills
Proven experience writing and strategizing emails for US-based SaaS companies
Strong understanding of:
SaaS funnels (trial → activation → paid → expansion)
B2B or B2C SaaS buyer psychology
Ability to think strategically before writing copy
Excellent command of clear, persuasive, US-native English
Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)
Comfortable using data (open rates, CTR, conversions) to refine messaging
Nice to Have
Experience working with founders or growth teams
A/B testing mindset
Familiarity with compliance (CAN-SPAM, unsubscribe best practices)
Experience in fast-growing or early-stage SaaS environments
What Success Looks Like
Emails that drive action, not just opens
Clear messaging aligned with user intent and lifecycle stage
Strategic input, not just execution
Consistent improvement in engagement and conversions
This is a remote opportunity.