Senior Copywriter

💼 Company

Kraken is a global cryptocurrency platform providing secure, compliant access to digital asset trading and financial services for retail users, institutions, and professional traders. The company builds products that support buying, selling, staking, and managing crypto assets across web, mobile, and advanced trading environments.

Operating as a fully remote organization, Kraken serves a worldwide user base with a strong focus on security, reliability, and education. Its platforms are designed to simplify complex financial concepts, support global regulatory requirements, and enable individuals to participate confidently in the evolving digital asset economy.

📋 Description

• Develop clear, engaging, and high-impact copy for retail app experiences, including onboarding flows, in-app messaging, feature launches, lifecycle campaigns, and product updates.
• Translate complex financial and crypto concepts into accessible, accurate, and user-friendly language for non-expert audiences.
• Collaborate closely with product, design, growth, and marketing teams to deliver user-centric messaging that supports engagement, retention, and conversion goals.
• Create and refine headlines, CTAs, microcopy, and long-form content using performance data, A/B testing, and iterative optimization.
• Support messaging for topics such as trading mechanics, staking, security practices, DeFi features, and regulatory updates while maintaining clarity and trust.
• Leverage AI-assisted writing tools to build scalable frameworks, templates, and workflows that enable consistent copy production across distributed teams.
• Maintain a consistent brand voice that is professional, approachable, and authoritative while remaining jargon-free and concise.
• Contribute to broader storytelling efforts that position the platform as a reliable solution for users building their financial future with digital assets.

🎯 Requirements

• Bring 5+ years of professional copywriting experience, preferably in fintech, crypto, consumer technology, or performance-driven digital products.
• Demonstrate the ability to simplify complex ideas into concise, accurate, and compelling copy.
• Show a strong track record of improving engagement, conversion, or retention through user-focused content.
• Possess working knowledge of cryptocurrency, blockchain, or financial products, with a clear interest in the space.
• Exhibit experience using AI-assisted writing tools and designing scalable content systems.
• Communicate clearly and collaborate effectively within cross-functional, remote teams.
• Manage multiple projects in a fast-paced environment while maintaining strong attention to detail and deadlines.

🏖️ Benefits

• Work within a fully remote, globally distributed team.
• Collaborate on high-impact products used by a diverse international user base.
• Gain exposure to advanced crypto, fintech, and digital product initiatives.
• Participate in a performance-driven environment with opportunities for professional growth.