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Sr. Manager Copywriter

ABC Fitness
19 days ago
Full-time
Remote
Brazil
Copywriter

Junte-se à ABC Fitness e faça parte de uma cultura tão ambiciosa quanto autêntica. Vamos transformar o futuro do fitness — juntos!

Nossos Valores

Best Life

Acreditamos que um grande trabalho começa com grandes pessoas. Por isso, nossa cultura é construída com base no respeito, na confiança e no sentimento de pertencimento. Criamos um ambiente inclusivo onde cada membro da equipe pode trazer sua autenticidade para o trabalho — porque perspectivas diversas impulsionam a inovação e geram impacto significativo.

Mentalidade de Crescimento

Somos realizadores, pensadores e sonhadores. Na ABC Fitness, o seu crescimento é o nosso investimento. Por meio de aprendizado contínuo, mentoria e oportunidades de desenvolvimento profissional, capacitamos você a alcançar novos patamares — pessoal e profissionalmente.

One Team

Desde o primeiro dia, você fará parte de uma equipe que colabora, celebra e se importa. Agimos com rapidez, apoiamos uns aos outros e nos divertimos ao longo do caminho. Porque quando você prospera, todos prosperamos.


We’re looking for a modern Copywriter who can translate brand strategy and product value into clear, compelling customer-facing copy—at speed. This role sits within the Creative team and partners closely with Brand, Product Marketing, Demand Gen, and Sales Enablement. 

This is not a “blank page, solo genius” role. We want someone who intentionally leverages AI tools to increase output, improve quality, and iterate faster—while still exercising strong judgment, taste, and brand stewardship. 

You’ll report directly to the SVP, Brand & Corp Communication in the interim, with the expectation that this role will transition under Creative leadership as the team continues to mature.   

Serve as the primary copy partner for the Brazil pod, supporting designers and marketers with strong narrative clarity and on-brief execution. 

 

What You’ll Do 

Customer-Facing Copy & Messaging 

  • Translate brand positioning and product messaging into customer-ready copy across: 

  • Website pages and landing pages 

  • Campaigns (email, paid media, events) 

  • Product launches and feature storytelling 

  • Sales and customer-facing assets (pitch decks, one-pagers, scripts) 

  • Adapt messaging by segment, sub-segment, and use case while maintaining brand consistency 

  • Balance clarity and persuasion—making complex ideas feel simple, confident, and human 
     

AI-Enabled Productivity 

  • Use AI tools (e.g., ChatGPT, Claude, Jasper, etc.) to: 

  • Draft and iterate faster 

  • Explore multiple angles, tones, and structures 

  • Improve clarity, concision, and consistency 

  • Know when to rely on AI—and when not to 

  • Apply human judgment to refine, elevate, and finalize output 
     

Creative Collaboration 

  • Partner closely with designers across regions (including Serbia) to ensure copy and visual storytelling are aligned, on-brief, and delivered efficiently 

  • Partner closely with designers to bring ideas to life visually and verbally 

  • Work with Product Marketing to ensure accuracy and differentiation  

  • Support Demand Gen and Sales with timely, high-quality copy 

  • Contribute to evolving messaging frameworks, voice guidelines, and copy standards 
     

Brand Stewardship & Voice 

  • Partner with Brand and Creative leadership to help evolve and reinforce our brand voice and tone through high-quality execution. 

  • Contribute to and maintain the Brand Style Guide, with clear guidance on voice, tone, and copy standards 

  • Socialize brand voice principles across teams to ensure consistency across all customer-facing touchpoints 

  • Maintain a high quality bar for copy within projects you support, helping ensure clarity, consistency, and strong brand expression. 
     

Brazil Pod Leadership & Workflow Ownership 

  • Act as the day-to-day creative lead for the Brazil design pod, providing clear direction, context, and feedback to support efficient execution 

  • Translate briefs into strong copy inputs that enable designers to move quickly and confidently 

  • Review copy-driven deliverables for clarity, alignment, and readiness before escalation 

  • Help reduce revision cycles by ensuring strong alignment upfront between copy, design, and stakeholder intent 

  • Partner with Creative leadership to surface resourcing needs, workflow gaps, or opportunities to improve pod efficiency 

 

WHAT YOU’LL NEED: 

Experience & Skills 

  • 10-13 years of copywriting experience in B2B, SaaS, or a similarly complex product environment  

  • Must be fluent in English and Portuguese 

  • Strong portfolio demonstrating customer-facing work across multiple formats 

  • Ability to distill complex ideas into clear, compelling narratives 

  • Comfort working across brand and product messaging 
     

AI Fluency 

  • Demonstrated experience using AI tools to improve writing productivity 

  • Curious, experimental mindset toward new tools and workflows 

  • Strong editorial judgment—AI is an accelerator, not a replacement
     

Ways of Working 

  • Self-directed and comfortable with ambiguity 

  • Organized, deadline-driven, and responsive 

  • Collaborative and low-ego—open to feedback and iteration 

  • Comfortable reporting directly to senior leadership 
     

O QUE TEMOS PARA VOCÊ:

  • Empresa orientada por propósitos, comprometida em ajudar a mudar a vida das pessoas por meio da tecnologia, com uma cultura de valores focada em Melhor Vida (#bestlife), Um Time (#oneteam), Mentalidade de Crescimento (#growthmindset).

  • Dias de Desconexão - uma vez por trimestre, fazemos uma pausa coletiva e aproveitamos um dia de folga juntos ao redor do mundo. #oneteam

  • Plano de saúde, odontológico e de vida.

  • Auxílio-refeição - para ser usado tanto em supermercados quanto em restaurantes.

  • Auxílio para home office - você pode precisar de ajuda com suas contas de internet.

  • Aplicativo de assinatura de acesso a academias.

  • Parceria educacional com ótimos descontos em faculdades, escolas de inglês e outros.

  • Empréstimo consignado pago diretamente através do seu salário.

  • EAP - fornecemos assistência psicológica, jurídica e financeira quando você precisar. Sempre.

  • Acesso a descontos com nossos parceiros, como Dell, Microsoft e muitos outros.

  • E mais! - tantos benefícios que nem conseguimos listar todos aqui!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC'S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:  
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.


About ABC Fitness  
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.
Learn more at abcfitness.com

 #LI-REMOTE